About Service Play Rewards

Service Play Rewards is a free loyalty platform built specifically for automotive dealership service departments and their customers. It transforms the wait-time during vehicle service appointments into a fun, engaging experience by letting customers play arcade games and earn points that translate into real service discounts.

The app is designed for two audiences. For customers, it offers a simple way to join, select their local dealership, and play a growing library of 15+ free arcade games — including trivia, memory match, racing, slots, and more. Every play earns points that members redeem for real discounts on oil changes, tire rotations, brake service, batteries, and other vehicle maintenance at their participating service department. Members can also climb tier levels, unlock point multipliers, track streaks, compete on leaderboards, and refer friends for bonus points.

For dealership staff and administrators, Service Play Rewards provides a full management dashboard to configure store branding, set up loyalty tiers and reward redemption options, manage players, track game activity, and approve customer redemptions. Each store controls its own points system, daily play caps, and reward catalog.

Service Play Rewards is built by a team passionate about making everyday automotive maintenance more rewarding and enjoyable for drivers everywhere. Our mission is to strengthen the relationship between dealerships and their service customers through gamified loyalty that benefits everyone — customers save money, and dealerships build lasting engagement.